Sunday 24.07.2022

AJAX travels the world

Friedr. Dick thought up a very special campaign at the beginning of the summer. The AJAX chef's knife – now one of the most popular F. DICK products – is to travel around the world with the help of its owners. Anyone who owns or has a Red Spirit AJAX can be involved. In a short video, the AJAX is to be shown at your favourite place and then symbolically passed on to the next knife friend. Whether at your own barbecue, in the restaurant at work, on holiday by the sea, on your next city trip or while strolling in the forest. The AJAX should travel to as many great places around the globe as possible. The journey of the red knife begins in the factory of the long-established company in Deizisau, where it receives its final finishing touches after numerous manufacturing stages and is safely packed for its onward journey. It is then used daily by chefs, barbecue chefs, butchers, hunters and amateur chefs all around the world. 

All participants will be entered into a prize draw with a total value of over 1,000 euros. The winner of the first main prize can look forward to a special experience: An in-depth visit to the competition training of the National Culinary Team German guarantees exclusive insights into the work of the professional chefs, including practical tips from Team Germany! An overnight stay for 2 people is included. Our second main prize will make the hearts of all barbecue enthusiasts beat faster: an exclusive Big Green Egg Minimax grill valued at 1,190 euros! The compact egg is the ideal grill for a small group of people – even directly on the table. There are also special prizes for the video in which the AJAX has travelled the furthest distance from Deizisau and for the most unusual video. 

The #ajaxtravelstheworld campaign runs from July to November 2022.

All information at a glance:

  • Format: Keep the video in portrait format (smartphone) (1080 x 1920 pixels), high-resolution (HD as a minimum), one shot/one cut – without editing.
  • Length: Ideally 5 seconds, a maximum of 10 seconds.
  • Start: The video begins with you being passed the AJAX from off-screen (from outside the image).
  • Middle: Be creative! The middle of the video belongs to you. Do something exciting with the AJAX. Whether cutting, fencing or kissing, you decide what you want to do with the AJAX.
  • End: The video ends with you passing the AJAX back out of the image. (So you pass it back off-screen).
  • When the filmed videos are then cut together, it looks as if the AJAX is passed from one person to another.
  • Terms and conditions of entry The terms and conditions of entry and data protection notice can be found here.

 

Your video is ready? Then send it to us simply and conveniently using the following link: friedrdick.wetransfer.com or use an upload option of your choice and send us the download link to pm@dick.de. Please don't forget to give us your full name, address and your choice of main prize ("VKD taster training" or "Big Green Egg"). You have to follow our partner Big Green Egg and us on Instagram to be able to participate.

If you have any questions, please do not hesitate to contact us directly at pm@dick.de

We are glad that you will be part of the journey and are looking forward to your video!